An action figure is a type of toy figurine, usually based upon characters from a movie or other entertainment medium.

In 2003, Breandán Howard played with action figures of James T. Kirk, Spock, and Leonard McCoy to help cope with the death of his father. (TOS - Constellations short story: "Make-Believe")

Action figures based on the Marauder Mo characters were popular on Ferenginar in the early 24th century. Quark owned a Maruader Mo action figure with plasma whip as a boy, which he removed from the original packaging despite his mother's warning that this would reduce its value. Rom later lost the whip after Quark let him play with the toy. (DS9 reference: Legends of the Ferengi; DS9 episode: "Ferengi Love Songs")