- For other uses, see Picard.
Château Picard dated back at least to the late 20th century. It was the wine of choice of Professor Jeffrey Carlson in 1996. (TOS - The Eugenics Wars novel: The Rise and Fall of Khan Noonien Singh, Volume 2)
In late 2265, Sal, the proprietor of Velluto's restaurant, sent over a free bottle of Château Picard to James T. Kirk and Leonard McCoy so that they could drink to Gary Mitchell's memory. (TOS - My Brother's Keeper novel: Enterprise)
Quark stocked Château Picard in his bar. Julian Bashir apparently had a low regard for the Picard wines, requesting the "good stuff" instead when Quark had recommended it. Quark instead served Bashir a vintage Thunderbird. (DS9 novel: Devil in the Sky)
Jean-Luc Picard and Data enjoyed a bottle of Château Picard 2267 aboard the USS Enterprise-E in 2379, after the wedding of William T. Riker and Deanna Troi on Earth. After the death of Data, Picard and the other senior officers offered a toast to their deceased colleague using Château Picard. (TNG novelization: Nemesis)