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The Lytasian Redevelopment Fund (or LyReF) was an organization within the Ferengi Alliance responsible for the rebuilding of the planet Lytasia following the end of the Ferengi-Lytasian conflict. LyReF distributed a poster with the legend "Invest in Lytasia, Resort World of the Future" free of charge to promote its efforts. By the 2370s, these posters were valued at up to 34 strips of latinum, depending on condition. (DS9 reference: Legends of the Ferengi)